Spreading the Word, Stepping Up AANP Support
10/16/2012
Jud Richland, MPH, AANP CEO
The first step in increasing public awareness about naturopathic medicine is understanding why current patients seek out NDs and how to reach those who have yet to find their way to an ND
Tuesday, October 16, 2012
by: Jud Richland, MPH, AANP CEO

Section: ED Update





GETTING THE WORD OUT
 
I encourage you to complete the AANP membership survey.  To begin, simply click here.  I will devote more space in a future column to the survey results, but I want to preview one eye-opening preliminary finding based on the first wave of responses.
 
The survey asks for your views about AANP’s future priorities.  So far, members report that the area where they would most like AANP to increase its emphasis is public education, followed by state advocacy, then federal advocacy.  These results are consistent with what I’ve heard from many members and others in and around naturopathic medicine. 
 
We plan to work closely with you as we test messages and strategies to increase public awareness about the naturopathic physicians.

The first step in increasing public awareness about naturopathic medicine is understanding why current patients seek out naturopathic physicians and how to reach others who are likely to be interested in naturopathic medicine but haven’t yet found their way to an ND.
 
We are currently reviewing proposals we’ve received from a number of marketing firms to help us do some basic branding and consumer research.  We plan to work closely with you as we test messages and strategies to increase public awareness about the naturopathic physicians.
 
STEPPING UP OUR STATE LEGISLATIVE SUPPORT
 
Our State and Federal Affairs Committee, led by Dr. Lorilee Schoenbeck, has been working feverishly to advance our state legislative efforts.  The Committee has been busy collecting high-quality resources and tools to assist with state efforts, and AANP staff has been working to upgrade the Advocacy section of the AANP website to make the resources easily available to every AANP member who needs them. AANP will host monthly webinars and conference calls to give those working on state legislation the opportunity to share advice and lessons learned about how to advance their public policy agenda. 
 
Information now available on the website ranges from such things as the basics of the legislative process, to copies of testimony supporting state licensure, to information about the cost-effectiveness of naturopathic medicine, to media training tools, and much more.  This library of resources will continue to grow as we step up our efforts.  Please send along any resources that you’ve found useful in your advocacy efforts and would like to share to communications@naturopathic.org.  We’ll keep you posted as resources are added to the library.
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