Naturopathic Medicine Week 2014

Plan Now to celebrate Naturopathic Medicine Week
The second annual Naturopathic Medicine Week will be held this October 6-12.  It’s a terrific opportunity to celebrate the profession and spread awareness of the benefits of naturopathic medicine to prospective patients, legislators, the media, and the public!
Last year’s Naturopathic Medicine Week was extremely successful – the first such occasion ever celebrated by NDs in the US and the first time that Congress has officially acknowledged naturopathic medicine as “safe, affordable, and effective.”  AANP members held at least 66 events (just the ones we know of), reaching thousands of patients and new patients.  The activities included open houses, wellness walks, educational talks, free consults, information tables, food tastings, and charity raffles.  Proclamations were issued from the governors of Arizona and Delaware and the mayor of the county of Hawaii (the 50th state).  In the media, NDs were interviewed in print and on the air, guest columns and letters to the editor were placed, tweets were sent, and blogs were posted. 
You can hold an event yourself – be creative!  Starter resources are on AANP’s Naturopathic Medicine Week page.  Consider reaching out to business partners to lend support and to student volunteers.  The success can be huge, and limited only by your imagination. 
AANP’s next two State Alliance webinars will provide invaluable insight into promoting the profession – and your practice of it – through traditional and social media.  Featured presenters will include Drs. Rick Brinkman, Holly Lucille, Rick Kirschner, and Carrie Louise Daenell.  Mark down the dates: Monday, August 25th and Monday, September 22nd – both from 7-8 pm ET.  You can register for the first here.
In short, go for it!  You’ll have a great time planning your event and you’ll be helping to make more consumers aware of the benefits of natural medicine.  Have questions or want to suggest additional ideas?  Contact Mike Jawer of the AANP staff.

Celebrating the Healing Power of Nature
Congresswoman Eleanor Holmes Norton (DC) has introduced H. Res. 508, to establish October 6-12, 2014 as the next Naturopathic Medicine Week. AANP is looking to have a similar bill introduced in the Senate.
The very first Naturopathic Medicine Week, last October, spurred NDs to hold at least 60 events across the country, reaching more than 5000 people – including many prospective patients. The education, consciousness raising, media attention, and fun that came out of the Week will be expanded upon in 2014.

Naturopathic Medicine Week provides an opportunity for passionate and unified groups to positively impact the health of their communities.  It’s that kind of unity that will be essential in order for us to continue to make significant inroads on the policy front. In 2013, that unity resulted in HB 612 being approved by the House in Pennsylvania; NDs gaining full prescribing rights in Vermont; and states advocating nationwide for full implementation of the non-discrimination provision of the Affordable Care Act, which prevents insurers from excluding naturopathic physicians from participating in health insurance.

It’s not too soon to begin planning for Naturopathic Medicine Week 2014.  So mark your calendar now!  October 6-12 will be a special time for our profession. Below is a list of event and promotional ideas to get you started.
Event Ideas
  • Hold an open house
  • Give a talk at your local library or book store
  • Collaborate on a health or nutrition fair
  • Work with your local Whole Foods Market or health food store to hold an activity there
  • Sponsor a fun run/walk
  • Ask your business partners and vendors to support the event and help to promote it
  • Ask your mayor or governor to issue a proclamation "recognizing" the Week
How to Promote Your Event
Resources Available from AANP