Naturopathic Medicine Week

CREATING NATUROPATHIC MEDICINE WEEK SUCCESS

The third annual Naturopathic Medicine Week will be held October 5-11, 2015. It’s a prime opportunity to tout the value of what you do with patients and prospective patients, reporters, and community leaders through a variety of creative activities, events, and messages.
 
In prior years, countless AANP members (practicing NDs as well as students) have organized events ranging from open houses, fun runs and lectures to wine tastings, film showings, health fairs and raffles. They’ve also penned articles for local newspapers, finagled television interviews, blogged and tweeted and otherwise spread the word through social media. The Arizona, Delaware, and Hawaii associations have even had Resolutions signed by their governors recognizing the Week and declaring naturopathic medicine “safe, effective, and affordable.”
 
What can you do? Anything under the sun! On this page are a variety of ideas and resources you can download and put to immediate use. AANP encourages not only individual NDs but state associations, naturopathic medical schools, and partnering businesses to take part.  There are hundreds of possible activities: some are serious, others are silly, but all of them promote public awareness of naturopathic medicine. 
 
So, get creative. Do your bit to promote the benefits of what you do professionally! Just as NMSA recognizes, the more the merrier – and the more effective at gaining patients, generating visibility, and changing our health care system.

EVENT IDEAS
  • Write a newspaper article about naturopathic medicine
  • Hold an open house
  • Give a talk at your local library or book store
  • Put on a health or nutrition fair
  • Work with your local health food store to hold an activity there
  • Sponsor a fun run/walk
  • Hold a picnic or bar-b-que
  • Hold a contest or raffle
  • Give away T-shirts
  • Ask your business partners and vendors to support the event and help to promote it
  • Ask your mayor or governor to issue a proclamation "recognizing" the Week
HOW TO PROMOTE YOUR EVENT
  • Reach out to the media through a Letter to the Editor or guest column
  • Write (or add to) a blog
  • Use FacebookTwitter, and your local Patch
  • Tweet - and recirculate tweets - using AANP's Naturopathic Medicine Week hashtag
  • Seek out an interview (tips on approaching an interview are here)
  • Arrange for photos 
  • Enlist your patients to help spread the word
  • Ask naturopathic students to get the word out
  • Use AANP’s tagline – Naturopathic Physicians: Natural Medicine. Real Solutions.
  • Approach your state's governor to proclaim October 5-11 Naturopathic Medicine Week - as Arizona did here
  • Click here for t-shirts, totes, magnets, mugs and more
  • VIDEO: Promoting the Profession
RESOURCES AVAILABLE FROM AANP