Naturopathic Medicine Week 2014

Naturopathic Medicine Week provides an opportunity for passionate and unified groups to positively impact the health of their communities. Celebrate the healing power of nature October 6-12. Below are event ideas and tips on how to promote your celebration.

The 2014 theme is: EUREKA! The word means “I have found it” and is, according to legend, whatArchimedes exclaimed when, after long study, he made a significant discovery. Naturopathic medicine is our significant discovery – and what we want the whole world to know about!  EUREKA! reflects your education and training, your patients’ realization of health, even AANP’s tagline: “Natural medicine. Real Solutions.” EUREKA! also stands for the following:

Empowered patients
Underlying cause
Restoring health
Active lifestyle
! (so much more to learn about naturopathic medicine)

We recommend that you make EUREKA! the guiding light of your event promotion for Naturopathic Medicine Week.
Event Ideas
  • Write a newspaper article about naturopathic medicine
  • Hold an open house
  • Give a talk at your local library or book store
  • Put on a health or nutrition fair
  • Work with your local health food store to hold an activity there
  • Sponsor a fun run/walk
  • Hold a picnic or bar-b-q
  • Hold a contest or raffle
  • Give away T-shirts
  • Ask your business partners and vendors to support the event and help to promote it
  • Ask your mayor or governor to issue a proclamation "recognizing" the Week
How to Promote Your Event
  • Reach out to the media through a Letter to the Editor or guest column
  • Write (or add to) a blog
  • Use FacebookTwitter, and your local Patch
  • Tweet - and recirculate tweets - using AANP's Naturopathic Medicine Week hashtag
  • Seek out an interview (tips on approaching an interview are here)
  • Arrange for photos 
  • Enlist your patients to help spread the word
  • Ask naturopathic students to get the word out
  • Use AANP’s tagline – Naturopathic Physicians: Natural Medicine. Real Solutions.
  • Approach your state's governor to proclaim Oct. 6-12 Naturopathic Medicine Week - as Arizona did here
  • Click here for t-shirts, totes, magnets, mugs and more
  • VIDEO: Promoting the Profession
Resources Available from AANP