AANP retained an outside firm to research the knowledge and attitudes of patients and prospective patients about naturopathic medicine. The research serves as the springboard for developing messages and brand positioning that resonate with prospective patients. We strongly encourage you to view the webinar below. It explains consumer insights that were gathered from the consumer research.
Based on the consumer research and feedback from our members, AANP has developed a new tagline for the association. Naturopathic Physicians: Natural Medicine. Real Solutions. AANP encourages NDs nationwide to use this tagline in their marketing efforts so that the profession can communicate a consistent message to consumers. Please note: in some states, NDs are not permitted to refer to themselves as “physicians.” In such places, use: Naturopathic Doctors: Natural Medicine. Real Solutions.