When you hear The Spa Dr., it is likely that Trevor Cates, ND comes to mind right away. That is because she has created and successfully marketed a brand for herself. In her career, Dr. Cates has hosted an online summit with 40,000 attendees, her own PBS special, and continues to host a video and audio podcast, The Spa Dr., which has 380,000 downloads in 32 episodes, with over 400,000 views on YouTube! Her book, Clear Skin from Within sold over 11,000 copies the first week it was released and was #1 in skin ailments on Amazon for six months! In terms of social media, Dr. Cates grew her Instagram following to 15,700 followers within two years.
If you want to be top of mind in regard to your specialty, then you need to establish your brand and market your skills. Social media, podcasts, blogs, and media appearances can help you establish yourself as the expert in your field, but it is hard work and can be intimidating knowing where to begin.
Join the AANP on Monday, August 20 from 7:00-8:00 PM, EDT, as Trevor Cates, ND shares her wisdom on successfully building your brand and marketing yourself. She will begin the webinar with background on how she successfully created her brand and best practices of marketing across many platforms. The remainder of the webinar will be open to questions and answers. If you have specific questions you’d like Dr. Cates to answer, email them to the AANP here.